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Be Part of the Future of Health Research
Whether you're a researcher or participant, Alethios makes health research effortless and impactful.
Alethios explores how running studies without geographic limits leads to faster launches, better data, and real-world insights—powered by AI, wearables, and mobile-first design.
In clinical research, the terms remote, decentralized, and virtual have been used for years, especially since the pandemic precipitated a shift in how studies were conducted. At Alethios, we believe the most accurate and future-proof way to describe this shift is location-agnostic.
Location-agnostic research isn’t just a temporary adaptation. It’s a strategic evolution. It captures the notion that where a participant is located should not be a barrier to how research is conducted, if the protocol allows for it.
In the world of consumer health, particularly for studies supporting product claims, the rationale for going location-agnostic is becoming overwhelmingly clear. From wearables and biomarkers to AI-driven monitoring and recruitment, we now have the infrastructure to run research where people actually live their lives, and the upside can be tremendous.
Let’s clarify the terms.
Location-agnostic encompasses all of the above, but with a strategic focus. It centers on the idea that we should design studies to be independent of geography wherever possible, rather than retrofitting traditional designs into a remote format.
Instead of asking, “Can this study be virtual?”, we start with, “Do we need geography to be a limiting factor at all?”
In consumer health – spanning supplements, skincare, functional foods, and wellness products, the core goal of research is often claims substantiation.
Whether you’re validating a claim like “Improves sleep in 7 days” or “Reduces under-eye puffiness,” you’re making a real-world promise. So why test it under rigid, artificial conditions?
Location-agnostic research allows you to:
This isn’t just more efficient; it’s more authentic. A claim that reflects how a product performs in real life is a claim that consumers trust.
And that trust leads to better brand differentiation, consumer loyalty, and regulatory defensibility.
Traditional trials are notoriously expensive. A single-site study can cost upwards of $20,000–$30,000 per participant when factoring in recruitment, staffing, and physical infrastructure. Multiply that by 10, 20, or 50 sites, and you quickly enter seven-figure budgets.
With a location-agnostic model, you can:
At Alethios, we’ve helped research sponsors run studies using nothing more than:
Studies that used to take 6–9 months to design and launch can now go live in 2–4 weeks, without compromising on data integrity or regulatory readiness.
AI Is the Enabler That Makes This Possible
The critical leap forward is not just digital – it’s intelligent.
Thanks to AI, we can now:
Even tasks like data review and compliance logging can be semi-automated, reducing burden on investigators while surfacing higher-quality insights faster.
Most importantly, you don’t need to staff dozens or hundreds of sites. You can operate what amounts to a single virtual site, with global reach, for a fraction of the traditional overhead.
There’s another benefit of going location-agnostic that’s often overlooked: granular geographic data.
In legacy site-based trials, data is often stripped of its location-specific context. But in a digitally conducted study, every datapoint can be zip code-tagged, opening new questions:
You can begin to map product performance to context, a powerful edge when crafting claims, segmenting markets, or tailoring formulations.
It’s the kind of insight that simply wasn’t accessible before; it opens the door to smarter product development and more targeted marketing.
Location-agnostic research is not a universal solution, and we would never pretend it is.
There are studies where:
In certain areas of consumer health, particularly where studies focus on claims, perception, behavior, or exploratory endpoints, the vast majority of protocols can be modernized for remote execution.
If the question is “Can we run this study without physical sites?”, the answer more often than not is: Yes, and you probably should.
Location-agnostic research isn’t speculative. It’s happening now. At Alethios, we’re already working with supplement brands, skincare companies, and wellness innovators to design and execute remote studies that are:
We believe this model represents the future not just because it’s cheaper or faster, but because it’s better aligned with the real world. Ultimately, that’s where your product needs to prove itself.
If your study can be location-agnostic, it should be. Alethios helps you make that call – and execute with speed, rigor, and real-world relevance.
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Whether you're a researcher or participant, Alethios makes health research effortless and impactful.
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